|GHQ|EQUIPMENT, DESIGN & OPERATIONS
and color temperatures. Company officials
say Cylindrix is one of the most flexible lines
of energy-efficient, high-power accent and display lighting available and is an ideal replacement for 70w ceramic metal halide fixtures.
As more store and department merchandisers have become involved in the lighting decision process there has been a profound change
in direction, say observers.
“Merchandisers want their display fixtures
to attract, guide and influence shoppers to
the product displays in their department,”
says Bruce Schneider, sales specialist, merchandising lighting for Bridgeton, Mo.-based
Hussmann Corp. “They require lighting products to properly illuminate the entire display
area and have the correct color temperature
for the product display as well as the overall
brand image of the store.” Hussmann’s current
LED portfolio has higher value LEDs, which
Schneider says has a more dramatic impact on
fresh meat, produce and seafood.
As lighting options have matured, they are
no longer just about illumination, but about
sensing and connecting to create brighter
environments. “Intelligent lighting allows
businesses of all types to operate more profitably and to create even greater value for their
clientele,” says Jerri Traflet, senior retail marketing manager at Boston-based Current,
powered by GE.
Current, powered by GE, is creating connected products and digital platforms that
together can enhance shopping experiences,
improve workforce productivity and management, as well as reduce energy costs by 10 to 30
percent, says Traflet.
The initial move toward LED technology
may have been focused on retrofitting solu-
tions into existing fixtures. However, Daniel
Miller, vice president of product development
and engineering for PowerSecure Lighting,
based in Stamford, Conn., says today’s LED
technology has matured with lower initial
costs, longer lifetimes and higher quality of
light. “There has been a palpable shift toward
requesting integral LED fixture solutions and
specialty targeted fixtures aimed at general
lighting in the grocery space,” says Miller.
LIGHTING THE WAY
Officials at Juno say that the ability to fine-tune the light spectra to the present degree
has opened up a host of new possibilities. For
instance, Roos says small form factors and
precise optical control make it easier to deliver
uniform, high vertical footcandles on aisle
shelving. “We have successfully deployed the
Lithonia Proteon SL linear LED luminaire
with bi-lateral aisle lighting optics in grocery
stores, such as Whole Foods, 49th Parallel
Grocery and Giant Eagle, with outstanding
results,” says Roos.
Another area in which advancements are
being realized is with optimized spectrum
accent lighting. LED adjustable luminaires, in
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