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OLD SPICE GETS SPRUCED UP
Old Spice has debuted its Hardest Working Collection product
line, which consists of the Odor Blocker and Sweat Defense antiperspirant/deodorants and Dirt Destroyer body wash.
“Old Spice has a proven track record of delivering unrivaled
protection,” says Janine Miletic, Old Spice brand director at
Cincinnati-based Procter & Gamble. “Guys have come to know
and love Old Spice for the premium scents we offer, and our current lineup delivers performance on parity with the competition.
With the launch of the new Hardest Working Collection, we’ve
taken that performance up a notch, truly delivering Legendary
Protection for Legendary Men.”
Odor Blocker delivers stronger and longer sweat protection
than the brand’s other collections and a 50 percent increase in
BCD odor fighting technology, say company officials. It is avail-
able in five scents: Lasting Legend, Pure Sport Plus, Stronger
Swagger, Extra Fresh and Tougher Timber.
Sweat Defense soft solid antiperspirant/deodorant delivers
“stronger and longer sweat protection” for all-day dryness. Sweat
Defense features Old Spice’s proprietary BCD technology to trap
and lock away bad odors as they occur, while releasing a fresh
scent in its place. It comes in five scents: Lasting Legend, Pure
Sport Plus, Stronger Swagger, Extra Fresh and Fresher Fiji.
Dirt Destroyer is Old Spice’s most powerful body wash, offering 15 percent more cleansers, a 30 percent thicker formula and
20 percent more scent, officials say. Its thicker formula delivers a
thick, dirt-eliminating lather and less down the drain, resulting in
a better overall shower experience. It is available in three scents:
Lasting Legend, Pure Sport Plus and Stronger Swagger.
For more information, visit us.pg.com.