|GHQ|NONFOODS FOR PROFIT
TABLETOP GIFTS LINE
Fitz and Floyd, a Newtown, Pa.-based provider of luxury home and lifestyle products,
has partnered with The Hershey Co. in a
licensing deal that will create tabletop gifts
branded with Hershey’s, Hershey’s Kisses,
Reese’s and Jolly Rancher. The partnership
joins two companies that have histories of
delivering quality craftsmanship and products, say Fitz and Floyd officials.
“We are excited about this enormous
opportunity with The Hershey Co.,” says Steve
Baram, president and CEO of Fitz and Floyd.
“We are privileged to be working with this
leading American candy company. Together,
we are able to create innovative, heartwarm-
ing, high-quality tabletop gift collections that
will resonate with consumers of all ages.”
Fitz and Floyd was granted the rights to
design, manufacture and distribute four iconic
candy-branded gift collections targeted to
audiences of all ages. The assortment of 125
individual pieces ranges from kitchenware—
including serving and baking pieces—to mod-
ern takes on retro drinkware. Additionally,
Fitz and Floyd plans to introduce a Hershey’s
holiday and lifestyles collections designed for
seasonal gifting, entertaining and decorating.
“We are delighted to welcome Fitz and
For more information, visit fitzandfloyd.com.
Floyd to the Hershey family,” says Ernie Savo,
director of global licensing at The Hershey
Co., based in Hershey, Pa. “They are proven
experts in their space, and we look forward to
working with them to bring Hershey’s iconic
brand properties to life in home decor that are
closely aligned with our core brand equities.”
The inaugural collections offer an array of
tabletop gifts crafted from stoneware, ceramic,
porcelain, glass and blown glass. Retail price
points range from $4.99 to $44.99.
SHOWER TIME SMOOTHIES
Zest has introduced Fruitboost Revitalizing Shower
Gels and Smoothie Body Scrubs.
Zest Fruitboost Revitalizing Shower Gels have a
concentrated formula that revitalizes with moisturizers and antioxidant-rich vitamin C. With bright, easy-to-grab packaging, every Zest Fruitboost 10-ounce
tube provides up to 40 showers, say company officials.
Zest Fruitboost Smoothie Body Scrubs revitalize,
Zest Fruitboost is available in four scents: Citrus Splash, Very Berry, Peach Mango and
Pomegranate Acai, suggested retail price is $3-$5.
“The Zest Fruitboost product innovation is in a class all its own and a unique, unmatched
value,” says Nina Riley, vice president of marketing for Stamford, Conn.-based High Ridge Brands,
owner of the Zest brand. “The skin-nourishing benefits, bold fragrances, exceptional lather and
stand-out packaging takes the Zest franchise and the skin cleansing category to a new level.”
For more information, visit highridgebrands.com.
NONFOODS NEWS By Lindsey Wojcik
Schick has redesigned the Schick
Hydro 5 razor, which uses patented technology to create a shaving experience that protects skin
from shave irritation. Its improved
design includes an upgraded Hydrating
Gel Reservoir that delivers 40 percent
less friction than a traditional lube strip
and instantly lubricates the face with each
stroke, say company officials.
“Most guys we talked to really just
For more information, visit edgewell.com.
wanted a razor that could better protect
them from daily shave irritation and offer
them a more comfortable shave,” says
Anastasia Tobias, Schick Hydro senior
brand manager at Edgewell Personal Care,
based in St. Louis. “So our team worked
hard to create and apply smart innova-
tion to redesign some of our razor’s best
features, such as the hydrating gel res-
ervoirs, skin guards and even the color,
to give guys a better razor designed with
them and their various shaving and skincare
needs in mind.”
The Schick Hydro 5 cartridge delivers 40 per-
cent less friction, reaching 80 percent greater
surface area throughout a shave and
hydrating skin up to one hour after
a shave, say officials. It now features
a wider gel dispenser, and uses pro-
prietary ingredients to pack advanced
lubrication—with aloe vera and vitamin
E—into the Hydrating Gel Reservoir.
Schick Hydro 5 redesigned the guard
bar at the base of the cartridge to make it
wider, to help better stretch the skin, provid-
ing a smooth shave with each stroke. The five
Ultra Glide Blades have been moved closer
together, minimizing skin bulge between
each blade to better protect against shaving
nicks and cuts.
The company brought back the same
ergonomic handle with a comfortable grip
and balanced feel with a sleeker, bolder
look. The Schick Hydro 5 continues to fea-
ture the signature Flip Trimmer, which offers
a unique design for those hard-to-reach
places—just flip the top back to let all five
blades touch the skin compared to a single
edging blade on most razors.
Schick Hydro 5 Razor Gets Revamped