| G H Q |
Trends that made an impact in the health and wellness segment will
continue to be strong in the coming year. BY LINDSE Y WOJCIK
IN GOOD HEALTH
Arecord-setting natural Products exPo West has come and gone. Yet, the buzz from the show, which was held in
Anaheim, Calif., last month, has not dissipated.
The natural products and wellness industry is
in good health—and getting healthier.
The NEXT Forecast 2016—a report from
Boulder, Colo.-based NEXT Data & Insights
consulting group—forecasts that sales of natural, organic and healthy products will expand
64 percent from $153 billion in 2013 to $252
billion by 2019, which includes growth of nine
percent per year driven in part by new and
While the industry has not quite reached
the $250 billion mark yet, it has undergone a
whirl of change in the last year, and this year
promises that the market will see innovations meeting the strong demand for products
that promote health and wellness. Grocery
Headquarters connected with industry leaders
to discuss the evolution of the wellness segment, where it is headed and how grocers can
keep up with the trends.
What trends have made an impact in the
wellness segment in the last year and
what factors are driving these trends?
Emily M. Moscato, Saint Joseph’s University: Two
words that really stand out to me are authenticity and transparency. There is this growing
holistic view of what well-being means to the
consumer. They are looking at that in terms
of the ingredients, the processing and how it
feels with their body. They also want to know
LES HAMILTON, executive vice president at
Hyland’s, based in Los Angeles.
SUSIE HEWSON, international marketing director
for Natracare, based in Greeley, Colo.
EMILY M. MOSCATO, assistant professor of food
marketing at Saint Joseph’s University, based in
MICHAEL POT TER, president of Eden Foods,
based in Clinton, Mich.
BOB SEWALL, executive vice president of sales
and marketing at Blount Fine Foods, based in Fall
JOEL WARADY, chief sales and marketing officer at
Enjoy Life Foods, based in Chicago.
LEE WILLIAMSON, president and founder of San
Francisco Salt Co., based in San Francisco.