THE INDUS TRY
99. 9 percent purchase vegetables. During
the tracked period produce represented 32
percent of total fresh sales. On a per trip
basis, consumers purchased produce on 44
trips annually in 2015; they purchased fruit
on 29 trips and vegetables on 30 trips.
From year-to-year, the order of the
top selling categories changes very little.
Berries still generate the most dollars
per store per week at $4,239, followed
by packaged salads ($3,899), apples
($3,052), citrus ($2,975) and grapes
($2,892). On the volume side, the leaders are a little different. At 4,702 units
per store per week bananas were No.
1, followed by potatoes ( 3,633), apples
(2,409), nuts & seeds (2,348) and citrus
(1,893) rounding out the top five.
While it is important to know which
categories generate the most sales, it is
also helpful to know which are capturing new shoppers and which categories
consumers are shying away from. It was
a good year for lettuce sales, up 12.1
percent in dollars per store per week
compared to last year, the biggest gain
in the category. However, it may have
been an even better year for avocado
sales. Avocado dollars were up 11. 9 percent while volume was up 18. 9 percent,
most of any category. Other categories
that had a strong year were dips, (up 10. 6
percent in dollars, 7. 7 percent in units),
apples (up 9. 3 percent in dollars, 8. 4 percent in units) and specialty fruits, (up
8. 5 percent in dollars and 15. 6 percent
On the other end of the spectrum,
produce beverages sales were down six
percent in dollars and 8. 6 percent in
units. It was also a tough year for corn
sales, down seven percent in dollars and
8.1 percent in units; and dried fruit and
snack mixes, down 10.2 percent in dollars and 18. 7 percent in units.