SELLING FRUITS AND VEGETABLES has certainly gotten easier over the years, thanks to a strengthened demand for fresh and healthy options. However, a little extra help never hurts.
Commodity boards work hard in sup-
port of their crops. Aside from running con-
ventional check-off programs, commodity
boards offer retailers additional assistance,
ranging from educational materials to pro-
motional tactics and consumer-focused
Below is a summary of many of the commodity boards that retailers should be utilizing, as well as a look at their various focuses
for the year ahead.
AVOCADOS FROM MEXICO
Avocados From Mexico (AFM) is a subsidiary of the Mexican Hass Avocado Importers
Association, formed for the purpose of
advertising, promotion, public relations and
research for all stakeholders of Avocados
Retailers looking for a boost in fresh sales can turn to commodity boards for help.
BY ARIELLE SIDRANE
FOCUS ON FRESH
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