2139_GHQ_Mar2016_Personal2_OL_X1a.pdf 1 2/15/16 11:46 AM
|GHQ|NONFOODS FOR PROFIT
FIRST RESPONSE ON A
Church & Dwight, Co., the maker of First Response pregnancy
and ovulation tests, has launched First Response Pregnancy
PRO Digital Pregnancy Test & App Access—a Bluetooth Smart-enabled pregnancy test. First Response Pregnancy PRO connects to a woman’s smart device through a mobile application.
Once synced, the app provides her with pregnancy-related content only available with Pregnancy PRO, and delivers a personalized user experience throughout her entire pregnancy journey.
“With Pregnancy PRO, we’ve leveraged unique consumer
insights to develop a product that not only revolutionizes the
pregnancy test category, but more importantly, provides women
with the information they need during their journey,” says Stacey
Feldman, vice president of marketing at Church & Dwight, based
in Ewing, N.J.
The app offers step-by-step assurance
through the testing process, as well as a
three-minute countdown to the result.
During this three-minute wait, the user
is offered a variety of options to help ease
• Calm Me: Relaxing visual content to
ease her nerves and/or anxiety
• Educate Me: Content that informs
her on fertility and pregnancy
• Entertain Me: Videos and content to
help distract and entertain her.
In addition to displaying testing result and content, the
Pregnancy PRO App Access can store the testing result based
on a user’s information to recall how many tests she has taken
before and what the result was.
First Response Pregnancy PRO Digital Pregnancy Test &
App Access will be available for a suggested retail price of
For more information, visit churchdwight.com.