grown in Idaho potatoes.
“Our consumer brand awareness is rec-
Dole Fresh Fruit
ognized in study after research study as the
highest in the industry,” says Seth Pemsler,
vice president of retail/international for the
IPC. “We dedicate our efforts on training
and education materials and promote;Idaho
potatoes through the vast number of recipes
on our website.”
Officials for the Eagle, Idaho-based orga-
nization say that its “Grown in Idaho” seal is
well known to symbolize quality. They add
that currently, Idaho supplies 30 percent of
the fresh potatoes in the country.
Dole representatives will be on hand to share
the details of the company’s 2016 Get Up and
Officials for the Westlake Village, Calif.-
based company were pleased with the success
of Get Up and Grow! in 2015. “Convinced
that the secret to a happier, healthier world
is increased fruit and vegetable consumption,
Dole hit the road last summer to directly
challenge North Americans to make healthy
eating their No. 1 priority,” says William
Goldfield, director of corporate communica-
tions for Dole.
“This campaign was the first integrated
effort between Dole Fresh Fruit, Dole Fresh
Vegetables and Dole Nutrition Institute, and
included recipe developments, demonstra-
tions and samplings, retailer stops in more
than 44 cities across North America, and a
first-ever customizable healthy-living pledge
that rewarded participants with various well-
In addition to discussing plans for 2016,
Dole’s booth will display its line of fresh pro-
duce, organic bananas, pineapples, vegetable
lines and chopped salad kits.
NatureSweet Tomatoes will debut its col-
orful new product, Constellation, at
SEPC.; According to officials for the San
Antonio-based company Constellation is a
unique medley pack that offers “A Tomato for
“Only NatureSweet Constellation provides
consumers with a consistent flavor variety to
address each of the top four usage occasions
for fresh tomatoes,” says Michael Joergensen,
vice president of marketing. “In every pack-
age, consumers will get NatureSweet toma-
toes with robust flavors that truly enhance
salads, slice perfectly for tasty sandwiches,
satisfy a sweet snack craving and sizzle in
NatureSweet grows its tomatoes to a guar-
anteed specification every day of the year for
guaranteed taste, officials add.
Litehouse’s new OPA! By Litehouse Greek
Yogurt Pourables and Opadipity Fruit &
Veggie Dips are among the new products that
showgoers will have the chance to check out.
The Sandpoint, Idaho-based company will
also display is core line of classic favorites as
well as its new Green Garden line of organic,
non-GMO, olive oil dressings.
“Our in-depth market research and consumer insights have brought together a
unique line of products to fit every target
demographic, backed with a robust consumer and trade plan to create awareness
and move product off the shelves,” says Brad
Wyllie, vice president of Eastern retail sales.
Show attendees looking for a healthy snack
will want to work Wholly Guacamole’s
booth into their tour of the showroom floor.
Wholly Guacamole, a brand of Saginaw,
Texas-based Fresherized Foods, will be serving a variety of flavors of its popular guacamole product. According to Crystal Berry,
regional sales manager assistant/food show
coordinator for Wholly Guacamole, it is the
No. 1 selling branded guacamole in the U.S.
Other product attributes include that it is
hand-scooped, gluten-free, kosher, all-natural and trans-fat free. The products are made
through High Pressure Processing (HPP),
which makes no additives or preservatives