company officials. Its first product is Best
Damn Root Beer.
“We’ve seen a growing consumer interest
in sweeter taste profile, and we jumped at the
opportunity to brew an easy-drinking, hard
root beer,” says Rashmi Patel, vice president,
Share of Throat at St. Louis-based Anheuser-Busch. “People like beers that are approachable, down-to-earth and don’t take themselves
too seriously, so Best Damn Brewing Co. aims
to bring all the flavor without any of the fuss.”
Some retailers may express concern selling an alcoholic adult beverage with the
word “soda” on its label, but Harley says
MillerCoors stresses that Henry’s Hard Soda
is an adult product.
“Craft soda is a growing segment and is
Pompeian pours on the support through 2016!
geared toward adults,” he says. “We’re calling
Henry’s a ‘hard soda’ to clearly communicate
that the product contains alcohol. Packaging
clearly indicates the product’s alcohol content
as well as adequate information to understand
what the product is—the word ‘soda’ has
been associated with carbonated drinks for
decades. The flavor profile of Henry’s Hard
Soda is a carbonated, alcoholic soft drink.”
“When retailers clearly identify the craft
beer area, it makes it easier for drinkers to
shop for their favorite brands,” Ward says.
“And when brands are kept together and
placed at eye level, drinkers can easily iden-
tify them. At the same time, craft beer is still
an impulse purchase for many curious beer
drinkers. By displaying craft beer at key loca-
tions, like at the end of the aisles, where shop-
pers might shop, they’re more likely to choose
leading, well-known beer brands before they
continue their shopping.”
Support for the Pompeian brand will only increase in 2016. Our TV
commercial will reach more consumers and will be heavily supported by
a print and digital campaign as well as a strong public relations program.
*Pompeian is still the #1 EV brand YTD, with a 13. 7 Volume Share. This is up from 12. 6 through the same period
last year. (Nielsen period ending 10/3/15)
Stock up now and make sure your shelves have plenty of
Pompeian Robust and New Smooth Extra Virgin Olive Oils!
Profit from the taste of success!