the company also plans to further increase
recycling and waste reduction efforts.
Seneca Foods was founded in 1949 in New
York. Today, the company sources products
from more than 2,000 farms across the country.
A provider of packaged fruits and vegetables, the company, now based in Marion, N.Y.,
has facilities located throughout the U.S. This
year, its focus is on two new innovations in
store brand vegetables.
That includes a 7-ounce version of its
prepped, shelf stable vegetables in four-pack,
4-ounce microwavable plastic cups. The line
features a full assortment of vegetables lightly
seasoned with sea salt. The goal is to make it
easier for consumers to find healthy, convenient food items in the center store.
The company also introduced store brand
pumpkin pie mix, to capitalize on the popularity of pumpkin in recent years.
U.S. Paper Alliance
U.S. Paper Alliance is a family owned and
operated manufacturer of private label paper
towels, bathroom tissue, napkins and facial tissue. Though the official headquarters are in
Edgewood, N. Y., the company operates manufacturing distributions facilities in both New
York and Arizona.
Officials for the company say that its
research and innovation is geared primarily
toward improving quality, which is one of the
ways the company has remained a leader in its
categories since its inception in 1999.
“Quality is ultimately in the eyes of the
consumer,” says Steve Saraf, vice president of
sales. “Our job is to provide our retail partners
with superior quality products at an attractive
price point relative to national brands.”
Some of the company’s many innovations
include Through Air-Dried technology (TAD)
that allows for a stronger, softer and more
U.S. Paper Alliance makes a strong private
label partner for retailers by offering expertise on optimizing product mix, and offering
flexibility for a range of paper grades and
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