digital program that includes an online blog,
email marketing, an app, text club and social
media. “Much of today’s digital program is
focused on providing rich content that springs
from recipes, entertaining ideas and other
tips from our experts,” Mack says. “The blog
is home base for our ever-expanding content
vault that’s then delivered via many of our
other digital channels.”
INTO THE DIGITAL ERA
Blogs, as well as a digital version of the weekly
flyer, are included in a weekly e-blast, which
has a significant open rate of about 40-plus
percent. The company’s app also gives shoppers access to recipes, a calendar of in-store
events and a build-your-own shopping list
The company is also very active on
Facebook, Twitter, Instagram and Pinterest.
Each store has its own Facebook page that
they are able to manage at the store level as
another way to connect with their commu-
nity, Lombardo adds.
“Our digital programs have helped us grow
and reach our fans in whichever way they
choose to connect with us,” Mack says.
While store selection can vary slightly based
on what customers prefer in each community,
Lunds & Byerlys officials emphasize that con-
necting with customers and offering the “best
in class” experiences is what sets them apart
from their competitors.
“All of our stores, regardless of square foot-
age, neighborhood, new or established, con-
nect with their shoppers on a personal, good
neighbor level,” Mack says. “We have count-
less stories about the strong relationship that
exists between our people and their custom-
ers that fuel our reputation and inspire us to
exceed already high expectations.”
(L-R) Tres Lund and Robert Rebholtz, Jr. , president and CEO of Agri Beef Co.