Talk about ADT.
Luis Orbegoso: ADT is the only security company that has been
providing 24/7 security monitoring for more than a century.
In fact, ADT has been deeply involved in both protecting and
empowering small and commercial-sized businesses. From the
ability to remotely arm your system and operate your locks, to
light and temperature control, ADT is dedicated to enhancing
the efficiency and protection for business owners’ most important asset. On the cutting edge of the Internet of Things network, we are committed to keeping companies connected to
the best technologies on the market.
What programs does ADT offer that can benefit retailers?
Every business should be confident with their security systems
and video monitoring. With so many moving parts, automation
and remote monitoring can be a retailer’s best friend.
As much as some may try, you cannot spend 24 hours a day at
your business, and remote monitoring allows for more control
from a distance. With ADT Pulse for small business, and more
advanced solutions for commercial-sized retailers, you can
monitor activity—both live and with push notification alerts.
There is no need to wonder when a manager opens your store,
or arms the system at the end of the day. We have had customers report that remote security access alone gives them almost
double the time spent off-site due to these technologies.
Even seemingly small, but critical, issues in your business
can be tracked. For example, if you have a sensitive food storage area or freezer, you can receive an alert if the temperature
rises above a set point. Perhaps you have had an issue with a
refrigerator door that will not stay closed. You can set a system
notification if the door is open for more than 60 seconds. The
magic of automation technology is that you can make it work
for you and your unique business needs.
If retailers implement these programs, how does it drive
additional value for them?
Remote monitoring can provide tremendous value, both literally and figuratively. For example, the energy savings of smart
thermostats and storage area management alone offer cost
efficiencies that can be applied to other areas of your business.
The less obvious value lies in the peace of mind that automa-
tion technology provides. You do not need to
worry that your location is opening late; an
alert will notify you if any activity devi-
ates from your desired plan. Technology
has vastly improved how business own-
ers operate their business, and ADT’s
offerings are a great example of how to
leverage these advancements for success.
What is in store for the future?
With the connected small business truly taking shape, the future
holds amazing potential for strategic tracking and planning. In
particular, we are excited about how technology will help map
ideal customer, product and employee patterns.
For example, the USDA estimates that food retailers discard
about 44 billion pounds of food per year in the struggle to be
competitive. That is a huge potential profit loss. Not even the
best employees can accurately determine exactly how much
product their store will need for that day, week or month. In the
future, technology may be able to track the customer demand
and help automate the process of food ordering, allowing a
store to cut down on spoilage while still keeping shelves full for
customers. This would not only impact the business world but
the global food supply.
Video analytics is another tactic that leverages customer
behavior for insights. There is heat-mapping, which illustrates
where customers spend their time in a store to explain the success of a certain promotion. Business owners will also be able to
quantify foot-traffic on a particular day or time to revise staffing
plans. These examples are a small sample of the smart applications of monitoring and automation, and we can’t wait to optimize our customers’ businesses for growth.
What steps should retailers take if they are interested in
While a business might feel confident with its video systems,
you would be amazed what automation can do to impact overall business efficiency. ADT offers free consultation sessions for
businesses, where our security and automation expert will visit
a location to assess needs and what technologies would make
the biggest impact on the day-to-day operation.
WITH LUIS ORBEGOSO
Luis Orbegoso, president of ADT Business, says remote monitoring
can provide tremendous value to retailers.