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|GHQ|NONFOODS FOR PROFIT
NONFOODS NEWS By Lindsey Wojcik
WITH ESSENTIAL OILS
Nature’s Truth has introduced more than 15 products to its
aromatherapy line. With an increasing number of consumers
utilizing essential oils in their daily routines to support all areas
of wellness, Nature’s Truth is more than doubling its selection of
aromatherapy products to meet demand, say company officials.
“We have identified a demand in the marketplace for these items
through our customer data and have taken a big stance to get out in
front of this trend,” says Kimberly Vigliante, senior vice president
of sales and marketing for the Ronkonkoma, N. Y.-based company.
“Our goal is to be the premier provider of aromatherapy in wellness
products that consumers can depend on to offer the latest innova-
tions to meet their growing needs.”
The aromatherapy products include a selection of pure essen-
tial oils and carrier oils, expertly formulated blends, convenient
roll-on applicators for on-the-go aromatherapy and aromatherapy
diffusers. Each Nature’s Truth essential oil product is formulated
and carefully distilled using 100 percent pure plant sources, such
as lavender and peppermint. The oils and specialty blends include
Good Nite, Energy, Balance and Happiness.
“With these innovative new additions to Nature’s Truth, we are
looking to stay at the forefront of this industry. We will continue to
expand the line based on consumer demand,” Vigliante says. “By
offering unique specialty blends and new delivery modalities consumers are looking for, we will help fuel this growth by putting our
customers’ needs first and keeping in line with the brand’s commitment to staying current on the latest wellness trends and ahead of
the ones we see growing in the future.”
For more information, visit naturestruthproducts.com.