FRESH TALK By Arielle Sidrane
BEEFING UP THE DELI
For consumers in the Northwest, lunchtime is getting an upgrade. Agri Beef has introduced a line of
fully-cooked premium deli meats through its Double
Now available at Albertsons stores in Southern
Idaho and its Intermountain division, the meats are
made with the premium Northwest beef sold in
Albertsons’ meat departments.
Made via open-oven roasting and with authentic
hardwood smoke, the line is produced with only
USDA Choice grade beef, contains reduced sodium
and is MSG-, gluten- and 97 percent fat-free.
“Double R Ranch beef has been a customer
favorite in the meat department since we formally
launched this partnership between two companies
with Idaho roots more than two years ago,” says John
Colgrove, vice president of marketing and merchandising for the Albertsons Intermountain Division.
“Bringing the Double R Ranch deli meats to our
customers seeking more high-quality local products
throughout the store was something we were really
excited to do.”
The line includes Homestyle Roast Beef, Italian
Style Roast Beef, Hardwood Smoked Pastrami, Oven
Roasted Corned Beef and London Broil Roast Beef.
“Consumers are becoming more conscious of the
company and the story behind the products they
purchase and they want to support brands that align
with their personal values,” says Jay Theiler, executive
director of marketing at Agri Beef, based in Boise,
Idaho. “We are strong supporters of our community
and also of Northwest livestock and agriculture, and
we are thrilled for the opportunity to expand our
o;ering in Albertsons’ deli department.”
For more information, visit agribeef.com.
New year, new logo. That is how the
California Avocado Commission (CAC)
sees it, as the Irvine, Calif.-based organization recently revealed its new logo to
be used in its 2016 marketing campaign.
“In CAC’s ad markets, 85 percent of
consumers who have a preference would
prefer to buy California avocados when
given the choice,” says CAC vice president
of marketing Jan DeLyser. “The California
avocado label provides a direct connec-
tion, with the new logo helping shoppers
make the connection between CAC’s
advertising and the identification of
origin on the avocados themselves.”
Harvest season for California avocados
is set to begin in March. The CAC fore-
casts 392,500,000 pounds of avocados
will be harvested this year, with nice
sizing due to recent rains.
For more information, visit
A SMARTER SCRAMBLE
CleverFoodies is mixing up the dairy section with its latest item that creates a new category
in the aisle, called Scramble. Scramble is a line of small-batch, cooked mixed vegetables,
herbs and spices. It is designed to be added to eggs to ease preparation of scrambled eggs,
omelets and frittatas, say o;cials for the Burlington, Vt.-based company.
“At;CleverFoodies, our goal is to make fast, delicious, healthy meal solutions,” says
Warren Wilson, Jr., co-founder. “We created the Scramble recipe to pair speci;cally with
eggs.;Foodies;can easily add in our mix of ;avorful vegetables, herbs and spices to prepare
nutritious, gourmet dishes, any time. ;ere is no comparable product like it on the market.”
Scramble is available in three ;avors: Leafy Greens, Rancheros and Mediterranean. It
contains 60 calories or less per serving, all-natural ingredients, has no sugar added and is
gluten-free. Each ;avor has a suggested retail price of $3.99-$4.99.
For more information, visit CleverFoodies.com.