butter,” says Garvis. “We’ll also be adding vegetarian options to our café wrap breakfast line.
Our consumers love the protein they get from
our products and have requested some items
without animal protein.”
MORE THAN 50 YEARS AGO, Edward Hawkins Sr.,
founder of Litehouse Foods, was a chef known
for his homemade, blue cheese dressing. In
1958, he opened his own restaurant in Hope,
Idaho, and his customers asked to take some of
his dressing home with them. It was so popular,
that he began to sell it to grocers. Since then, the
Sandpoint, Idaho-based company has grown
into a leader in the refrigerated salad dressing
category, says Jim Frank, president and CEO.
“All of our products are made from the best
Lundberg Family Farms
quality ingredients with no preservatives, no
MSG and nothing arti;cial,” Frank says. “Our re-
search and development teams work together
to gain consumer insights into what the consum-
er wants, as well as the future trends, and then
develop products accordingly.”
Those consumer insights led the company to
launch OPA by Litehouse Greek Yogurt Dressing
and Organic Dressings that are non-GMO and
USDA Certi;ed Organic.
LUNDBERG FAMILY FARMS DOES NOT GROW TYPI;
CAL CONVENTIONAL RICE. All of the Richvale,
Calif.-based company’s Certi;ed Organic and
eco-farmed rice is grown with a concern for the
environment, says Todd Kluger, vice president of
sales and marketing. “We treat the soil, air and
water as important resources, respecting the
delicate balances of nature,” he says. Lundberg
Family Farms is also a participant of the Non-GMO Project to o;er consumers a consistent
non-GMO veri;ed labeling choice.
In 2015, the company introduced a new Biodynamic Organic Short Grain Brown Rice. Biodynamic refers to an entire farming system that
emphasizes the relationship of soil, plants and
animals in one uni;ed system, Kluger says. Biodynamic farmers avoid all synthetic chemicals, pesticides, fertilizers and transgenic contamination.
Lundberg also recently became the ;rst brand
to o;er American-grown quinoa, notes Kluger.
Its Organic American-Grown Tri-Color Blend
Quinoa is grown in Humboldt County, Calif.,
using a dry-land farming method, meaning no
supplemental irrigation is used. “Both of these
new products are examples of Lundberg Family
Farms’ commitment to innovation and sustainable agriculture,” Kluger says.
AS PART OF A CAMPAIGN TO RAISE AWARENESS
around the health and environmental impacts of
conventional feminine hygiene products, Susie
Hewson founded Natracare in 1989. “We are most
known for blowing a small hole in the feminine
hygiene industry and ;lling that hole with a company committed to protecting the environment,
and thereby protecting the health of all that inhabits it,” says Hewson, who currently serves as
director for the Greenley, Colo.-based company.
The company o;ers a range of green and eth-ical-quality organic and natural feminine hygiene
products to suit consumer needs at an a;ordable
price, making Natracare a consistent and reliable
brand partner for retailers, Hewson adds. “We
also help retailers to present and promote Natracare in-store by way of o;ering appropriate
discounts, broker support and e;ective POS materials backed up by our prodigious social media
activity and brand ambassador presentations in
the media,” she says.
IN 1988, A GROUP OF SEVEN FARMERS in Southwest
Wisconsin responded to the farm crisis by creat-