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;e seventh-annual Selling Wellness Trailblazer awards
honor innovators in the wellness segment.
BY LINDSEY WOJCIK
It is safe to say that wellness and all of its associated attributes have crossed the bridge from niche to mainstream. As con- sumers continue to consider what they put into their bod- ies with more scrutiny, wellness products that have a long history with natural foods and health stores are becoming mainstays in the grocery channel. ;is shi; has served as
inspiration for wellness companies that are pumping the category full of
innovative products that consumers can feel good about using.
For the seventh-annual Selling Wellness Trailblazer awards, Grocery
Headquarters honors companies that are making a di;erence on supermarket shelves in six distinguished categories, which include gluten-free,
organic, superfoods, specialty, functional and supplements.