|GHQ|FOCUS ON FRESH
By Arielle Sidrane
When many consumers head to the bakery
counter they are looking for portion-con-trolled, gi;able desserts, like Rich Products’
recent innovation, Sweet Middles. Created
by sandwiching a creamy frosting between
two so; cookies, the product is available in
four ;avors: Carrot Cake, Chocolate Sou;é,
Crème Brûlée and Oatmeal Raisin Crisp.
Sweet Middles combines three current consumer preferences—desserts that
are mini, hybrid and contain no arti;cial
ingredients, say o;cials for the Bu;alo, N. Y.-based company. ;ey are also peanut- and
tree-nut free, and contain no arti;cial colors
or high fructose corn syrup.
“Sweet Middles are a fantastic example of
innovation achieved by drawing from what
already exists, and creating something novel
with it,” says Courtney Erickson, associ-
ate marketing manager, customer shopper
marketing, in-store bakery and deli division.
“By pinpointing the best qualities from a
choice of popular ;avors and current des-
sert trends and incorporating them into a
new idea, we’ve created a family of delicious
sweet goods that suits a variety of consumer
desires and needs.”
Sweet Middles has a 10-day ambient and
refrigerated shelf life and is available in six-
and 12-count packages, retailing for $2.99
and $6.49, respectively.
For more information, visit ourspecialty.com/
In line with healthy snacking trends, Heluva Good!
introduces a line of hummus dips. ;e line is available through New England and upstate New York,
in Original, Roasted
Red Pepper and
Horseradish varieties, all of which are
“;e addition of
hummus further solidi;es Heluva Good! as the
go-to snacking brand,” says Sarah Barow, spokes-
person for Lynn;eld, Mass.-based Heluva Good!.
“We know that consumers turn to Heluva Good!
Dips for all of their snacking occasions, and think
they will love the mouthwatering taste of Heluva
;e new line can be found in the dairy aisle near
the dips. A 10-ounce container has a suggested
retail price of $3.49.
For more information, visit heluvagood.com.
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