|GHQ|FOCUS ON FRESH
of the organic movement is the development of
the ‘where does our food come from’ consumer
mindset. From the perspective of a third-generation farming family that committed early on
to growing quality organic vegetables, this is a
great thing,” she says.
Many attribute this changing mindset to the
Millennial generation. “;ey of course will resolve to eat healthy like most others however,
they will also resolve to eat healthy while still
having a minimal impact on the environment,”
says Dan Wohlford, national marketing representative for Wenatchee, Wash.-based Oneonta
Starr Ranch Growers. “Maybe that means more
organic, or ;nding foods with minimal packaging, or sourcing locally.”
ENGAGE FOR CHANGE
Supplier partners have found their own ways to
engage with consumers and help them achieve
their healthy resolutions. O; times this is in the
form of recipes found online, enabling a con-
sumer to create—and more importantly, stick
to—a strict shopping list.
Josie’s Organics has a monthly e-newsletter,
where the company shares tips, recipes and
news with subscribers. O;cials for the company say that in 2016, healthy whole vegetable
cooking will continue to be one of its main focal
points on the consumer side.
;e Wonderful Co. is also working with
consumers to ring in the New Year on a
healthier note. Wonderful is working on a
digital and social campaign, “New Year, New
You,” to encourage consumers to eat healthier.
;e campaign will be accompanied by an FSI
as well as coupons.
“Every year consumers make resolutions to
make healthier choices for themselves, and as a
company with a long-standing passion for harvesting healthy and nutritious foods, we are happy to serve Americans and consumers across the
globe with these healthy options,” says Cooper.
Mann Packing is doing its part to encourage
consumers to achieve their 2016 goals as well.
Mann’s social media team is organizing a Twitter
promotion with food blogger ;e Produce Mom
using hashtag #HealthyNewYear. ;e promo-
tion will provide consumers with information
on products, recipes and a chance to win prizes.
Well•Pict Berries also plans to reach out to
consumers via social media, to support them in
their e;orts towards a healthier lifestyle. “We’ll
be featuring great nutrition ideas and healthy
recipes, plus a recipe contest and giveaways, to
keep the message going about how easy healthy
eating can be with Well•Pict Berries,” says
MARCH 3 - 5, 2016
Register at seproducecouncil.com