|GHQ|FOCUS ON FRESH
Rosholt, Wis.-based Bushman’s.
POTATOES ON WHEELS
Many growers even go so far as to take their
product on the road. ;e famous Big Idaho Po-
tato Truck completed a packed 2015 tour, and
will be back at it again by the spring. ;e truck
visits both retail stores and company headquar-
ters, and is extremely successful, Pemsler adds.
;e Wisconsin Potato & Vegetable Growers
Association utilizes its Wisconsin Spudmobile
to educate consumers on Wisconsin grown
potatoes. ;e Spudmobile is a “traveling bill-
board,” says Dana Rady, director of promotion,
communications and consumer education for
the organization. It has been in operation for
two years so far, and visits community events,
fairs, industry events, schools and retail stores.
;e truck’s interior features eight exhibits on
the Wisconsin potato industry, regarding its
farmers, nutritional information, the history of
the industry and more.
While forging a relationship with consumers
on the go o;en provides extra value to suppliers
and retailers, there are plenty of ways to keep
the connection in-store. Potatoes are uniquely
positioned as the perfect item for cross merchandising, note observers, as they are generally not a standalone item. “Obviously if a shopper buys potatoes, they are going to buy things
to go with it. ;at gives them an opportunity
to do more cross merchandising,” says Pemsler.
Keith Groven, fresh sales manager for Black
Gold Farms, based in Grand Forks, N.D., recommends cross merchandising its red potatoes
with items from the meat case, so shoppers can
easily visualize a complete meal.
In February, Black Gold Farms will run its
“Spice Up Your Spud Life” promotion. “Being
the month of love and American Heart Month,
there are some great opportunities to tie in red
potatoes in retail promotions all month long,”
At PMA Fresh Summit, Potandon launched
its “Sales for All Seasons” promotion, designed
to show retailers which potatoes and onions are
best to promote at di;erent times of year, going
beyond the holiday-only mindset. ;e program
highlights various national days of signi;cance,
religious days, sporting events, culturally signi;cant days, as well as potato/onion sourcing
and availability throughout the year, to help retailers target promotions accordingly. S
66 JANUARY2016 WWW.GROCERYHEADQUARTERS.COM
Yes, I’m delicious on a plate.
Grown year-round, in 10 states.
One of 500-million pounds shipped yearly.
So dig deeper with Black Gold Farms reds
and see your sales go from good to great!
let’s dig deeper.