the cocktail-;avored Bodyshot Cigar line.
“It is really amazing how far we have come,” says Scott. “We opened
our factory in Grover in 2003 with the intention of becoming a manufacturer of tobacco products for the Southeast region of the U.S. We saw
an opportunity to create a niche in certain areas by competing with big
tobacco by o;ering a lower-priced alternative that still o;ers the quality
“As with any small company, it was quite di;cult at ;rst. But we
;nally hit critical mass and it was o; to the races for us. Frankly, it
was a lot of hard work, but with determination and perseverance we
managed to get there. Tobacco is a very hard industry to be involved
with, especially with all the regulations.”
Scott says that Cheyenne still has to pick its battles. With the big to-
bacco companies entering into deals with the larger retailers on pric-
ing, he says it is very hard for Cheyenne to get the lowest price points
at a retail outlet. So the company focuses on smaller and independent
retailers, o;ering them a wide array of in-store promotional materi-
als to help push sales through.
“We are ready and willing to work with our retail partners to create
programs and signage that are unique and will help them sell more products,” he adds. “It is so important for a retailer to have good point-of-sale
materials to draw the consumers’ attention. To us it is all about a;ordable
products and sell-through.” Scott says that consumers can save as much
as $10 a carton on cigarettes compared to the major tobacco brands,
while retailers can retain signi;cant margins.
With the overall tobacco industry registering its ;rst increase in cigarette sales in more than a decade, suppliers like Cheyenne are eager to
introduce items to their overall selection. Scott says that Cheyenne is going to release a line extension to its ;lter cigar and pipe tobacco lines this
year. “;ere are other things in the pipeline that I cannot discuss now but
we are quite optimistic about the category’s future,” he says.
“We want our retail and wholesale partners to realize that we are
here to work with them and to make them as much money as we can
through our products,” Scott says. “Cheyenne is here to help them by
o;ering quality products, great service and compliance. We are very
proud of that.” S
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